Industry Survey Report
RSW/AgencySearch 2022 New Year Outlook Report: A Return to Form
The 2022 New Year Outlook Report survey was completed by senior level Marketers and Marketing Agency executives during December, 2021.
The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2022.
Topics explored in the 2022 New Year Outlook Report included “biggest challenges facing marketing agencies” as seen through the eyes of marketers and agencies.
Also probed were topics related to spending and investment expectations, where traditional platforms stand, in-house agencies in flux, data privacy preparedness, and the continued importance of data and analytics.
Our hope is that the key findings and implications from this study are of value as you kick your marketing and sales planning into gear for 2022.
The agency sample came from the RSW/US database of over 5,000 marketing services, advertising and PR firms in the U.S. and Canada, ranging in size from under $3M in capitalized billings to over $75M.
The disciplines of each agency spanned full-service, digital, PR, and marketing consultancies, to name a few.
The marketer sample came from our RSW/AgencySearch database of 50,000 marketing decision maker contacts.
Company size, location, and category varied.
To learn more about RSW/AgencySearch, visit www.rswagencysearch.com.
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