Industry Survey Report
2020 New Year Outlook Report – Agencies & Marketers
The 2020 RSW/AgencySearch New Year Outlook survey was completed by senior
level Marketers and Marketing Agency executives during December, 2019.
The purpose of the survey was to glean insights relative to marketer and agency
perspective as they each headed into 2020.
Topics explored included “biggest challenges facing marketing agencies” as seen
through the eyes of marketers and agencies. Also probed were topics related to
spending and investment expectations, the growth of specialty agencies, the
growth of in-house agencies, and the ever increasing importance of data and
analytics.
Our hope is the key findings and implications from this study are of value as you
kick your marketing and sales planning into gear for 2020.
Some interesting findings for sure!
Download your free copy today!
