Our Experience
AgencyKaizen is the consulting arm of RSW/US and RSW/AgencySearch.
RSW/AgencySearch (and RSW/US, its parent company) manage relationships between Marketers and Agencies across a range of different marketing services disciplines nationwide. This broader, first-hand perspective and experience puts us in a unique position to help agencies by not just comparing performance across agencies, but looking to the experiences we’ve had across the marketer world and using those insights to help better an agency’s new business landscape.
Mark Sneider, Owner & President
Mark manages all consulting engagements for AgencyKaizen, the consulting arm of RSW/US. Mark is a 30-year veteran of the CPG marketing and advertising/marketing services community.
Mark brings 17 years of experience, successfully helping marketing agencies win new business by structuring outsourced marketing and sales programs via the company’s RSW/US offering. In addition, he brings 10 years of helping marketers find best-in-class agencies via the company’s RSW/AgencySearch offering.
This unique combination of Mark’s experience puts him in a different class from other consultants. Mark knows what works and what doesn’t work in agency new business. He knows what marketers are looking for in new agencies. He knows what makes for a unique positioning and a strong marketing and sales plan.