Building a Better Internal New Business Machine
RSW New Business consulting engagements deliver the following:
- Website recommendation to help improve the communication and functionality of the site
- Proposal, RFP, and Presentation recommendations to help improve the chances of a win
- Recommendations to improve the agency’s pitching and presenting performance
- Marketing recommendations to help build new and organic new business
- Specific recommendations to help the agency build a high-functioning new business team/program
- Process recommendations which include personnel recommendations
- Email deliverability recommendations to improve chances of emails finding the inbox
- Targeting and list development recommendations to help capitalize on highest potential targets
- Content and collateral recommendations to help build awareness and nurture prospects
- Tools and technology recommendations to help create greater efficiencies in execution
Agency Website Scorecard
Thinking about a website re-do for your firm, but feel like you would value from some outside perspective to help maximize the site’s UX, communication, positioning, and legitimacy?
We have reviewed 100’s of marketing agency websites over the past 17 years and can bring some solid objective perspective to your effort.
For a small fee, Mark Sneider will thoroughly review your site using the RSW Agency Website Scorecard as the guide to provide you with actionable recommendations to help maximize the performance of your site.
Click here to see a sample of an Agency Website Scorecard.
Building Growth from Within
RSW/Organic is a multi-factored qual/quant consultative model that helps agencies maximize their opportunities among existing clients by creating a long-term client success plan and the executional tools to help agencies build from within their client base.
RSW/Organic consulting engagements deliver the following:
- Specific action steps for each Account Executive to help maximize the opportunities with clients
- Timelines to help them establish goals and measure success
- Messaging recommendations (specific content guidance) to utilize when nurturing clients
- Prioritization of clients based on value/scope of opportunities
- Specific marketing plans/approaches for each client
- Recommendations relative to CRM/other processes for AEs to follow to optimize performance
- On-going monthly and quarterly connects with AEs to ensure proper actions are being taken