Case Studies
Case Study Success | Mercy Health
Mercy Health was in the process of bringing together two hospital systems under a single Mercy Health brand identity and banner. At the same time, the employed physician networks in both markets were also coming together under a unified brand identity. One of the key challenges in bringing these two systems together was they each possessed different characters and personalities. One other key challenge was making it clear how the physician network in both markets fit in with the new Mercy Health system…
