Deeper Insights Make Our Deliverables More Effective

Every year, RSWAgencySearch in partnership with its sister company RSW/US, releases a series of industry reports that analyze the state of the marketing world and the most recent trends in Marketer-Agency relationships.

These insights, coupled with our experience managing agency relationships, our own marketing and agency experience, puts RSW/AgencySearch in a place unmatched by other firms.

To download any of our insight survey reports, click on the image below.


RSW/AgencySearch 2022 New Year Outlook Report: A Return to Form

The 2022 New Year Outlook Report survey was completed by senior level Marketers and Marketing Agency executives during December, 2021. The purpose of the survey was to glean insights relative to…
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RSW/AgencySearch 2021 Marketing Technology Survey Report

The Marketing Technology & Agency New Business Tools survey is a great guide for marketers to help better their business through the selection of the best marketing technology tools and to help them…
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RSW/AgencySearch 2021 New Year Outlook Report: Turning The Page

The 2021 RSW/AgencySearch New Year Outlook survey was completed by senior level Marketers and Marketing Agency executives during December 2020. The purpose of the survey was to glean insights relative…
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Quantifying COVID: Marketer and Agency Perspective

As circumstances in the economy and our lives change so rapidly, we wanted to release this companion report, taking data from a follow-up survey completed by Senior-level Marketers and Marketing Agency…
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Quantifying COVID: Marketer and Agency Perspective

We know there’s a large amount of content around COVID-19 right now, but we hope our latest report, Marketer/Agency Response to COVID-19 Survey Report, will be of particular interest to you and other…
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2020 New Year Outlook Report – Agencies & Marketers

The 2020 RSW/AgencySearch New Year Outlook survey was completed by senior level Marketers and Marketing Agency executives during December, 2019. The purpose of the survey was to glean insights relative…
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2019 Marketing Technology Report

The 2019 RSW/AgencySearch Marketing Technology Report was completed by senior level Marketers and Marketing Agency executives during August, 2019. The purpose of the survey was to glean insights relative…
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2019 New Year Outlook Report

The 2019 RSW/AgencySearch New Year Outlook survey was completed by 115 senior level Marketers and 158 Marketing Agency executives during December, 2018. The purpose of the survey was to glean insights…
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2018 Tools & Technology Report

2018 Tools & Technology Report

Our 2018 Tools & Technology Report was originally designed for marketing agencies, but it is also a great resource for marketers as well. Over 300 marketing agencies rated the value of technologies…
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2018 Marketer-Agency New Year Outlook Report

The 2018 RSW/AgencySearch New Year Outlook survey was completed by 145 senior level Marketers and 115 Marketing Agency executives during December, 2017. The purpose of the survey was to glean insights…
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Agency Business Report 2017

2017 Agency-Marketer Business Report

This is the 5th annual Agency-Marketer Business Report. This report presents comparable data that is available across all four previous surveys, providing insight on trends in key areas over the years. Over…
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Industry Insight Reports | First Meeting & Closing Effectiveness Survey

The purpose of this study is two-fold: 1) It is intended to help Agencies understand how Marketers (Clients) perceive the value of what they are bringing to the table during first meetings and help them…
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Industry Insight Reports | 10 Agency New Business Questions eBook

Our sister company, RSW/US just released an eBook that I thought you might find interesting as it will give you a bit of a glimpse into the world of the agency people who are stalking you. "10 Agency…
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Industry Insight Reports | Infographic: Tension Mounting Between Marketers and Agencies

In our most recent New Year Outlook survey we asked marketers and agencies to talk about the most troubling trends they see on the other side of the fence…and boy did we get an earful!  Check out this…
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