Industry Survey Report

2018 Marketer-Agency New Year Outlook Report

The 2018 RSW/AgencySearch New Year Outlook survey was completed by 145 senior level Marketers and 115 Marketing Agency executives during December, 2017.

The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2018.

Topics explored included “biggest challenges facing marketing agencies” as seen through the eyes of marketers and agencies.  Also probed were topics related to spending and investment expectations, the growth of specialty agencies, the importance of measuring ROI (which marketers and agencies don’t necessarily see eye-to-eye), and the growing importance of data and analytics.

Our hope is the key findings and implications from this study are of value as you kick your marketing and sales planning into gear for 2018.




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